One of the most important goals of any website is to increase their inbound traffic. Most websites use different marketing and advertising methods to achieve this goal. But in reality, these two factors are only part of what they need to do in this regard; Without knowing the role of search engine optimization in improving the website traffic, you can’t achieve the main goal. Search engine optimization is done in several general ways, such as On-Page and Off-Page.
In this article, focusing on “On-Page SEO Techniques”, we will inform you about a free and easy way to use on-page SEO techniques?
What is SEO?
SEO is the act of optimizing a website or web page to increase the quality organic traffic of website. One of the most important factors that attracts businesses to SEO for their website, is increasing traffic for free. To better understand SEO, we have analyzed its concepts as follows.
Your Organic Traffic Increases!
By following the principles of SEO, you can increase organic traffic, which is completely free.
You Get Ranked on SERPs
Search engine optimization will significantly impact the number of clicks and visits to your website and will increase your website’s ranking.
So, SEO is divided into three main sub-categories: Technical, On-Page and Off-Page SEO.
In the following, stay with SEMburger to examine On-Page SEO.
What is On-Page SEO?
On-Page SEO is the process of optimizing a web page for search engines and users. Using On-Page SEO makes it easier for users to use the website; On the other hand, your ranking in SERPs will also increase. How On-Page SEO usually involves optimizing titles, content, internal links, and URLs is different from Off-Page SEO, which optimizes website signals such as backlinks.
Some of the things that On-Page SEO considers include:
- Content optimization,
- Image optimization,
- Template design,
- Standardization of keyword usage,
- Meta tags,
- And how web pages are addressed.
What are “On-Page SEO” Techniques?
On-Page SEO is implemented in the production process, content dissemination, and its implementation in all these areas will increase your website ranking and traffic. Below, you will find the most important On-Page SEO techniques.
1. Title tag
In general, the title tag is one of the most important points that you should pay attention to when doing On-Page SEO because when Google searches, this title will be at the top of your website, which is like an entrance door to your website. For this reason, most experts suggest using keywords in the title tag. In addition, Google uses it to identify the subject matter of the content.
One of the most important On-Page SEO techniques that hold the success key of your entire website is appropriate keywords.
To do this, you can use some tools that help you find each topic’s keywords and use them in your content. Since the competition between the use of keywords is very close, it is recommended to use keyword tools in the below:
3. Image Alt Tags
The Alt tag contains text at the bottom of the images that allows the user to be notified if they are not loaded due to interruption or weak internet connection. Google also identifies images by alt tags.
4. Meta Description Tag
The meta description tag contains a summary text by which you express the content of your website. Because this text appears below the title on SERPs, you should use your content keywords in it. Also, keep in mind that a similar meta description tag should not be available on other websites on the results page.
5. Heading Tags
Heading tags are essential to keep in mind when doing on-page SEO. To do this, use Heading 1 for the main titles and Heading 2 for the subheadings; In the same way, you can use up to Heading 6.
So, do not forget that your subheadings should be as attractive as your title to make the users read all your content.
6. Content Length
The length of content on your site should be appropriate; if it is too short, it will cause your website to get a very low ranking in search results. Usually, the length of content is directly related to its subject.
7. Remove Duplicate content
One of the biggest mistakes you can make to your website SEO is duplicated content. Some people use text on other pages of their website or move paragraphs to increase the density of keywords related to a topic. These actions, which cause much damage to the website SEO, can be solved by removing duplicated texts.
Why is On-Page SEO Important?
As you can see, On-Page SEO is one of the safest and cheapest ways to increase your website traffic and rank your website in Google SERPs. Given that, familiarity with the concepts related to On-Page SEO has become an important issue. In the following, we will examine the reasons for the importance of On-Page SEO.
1. The Effect of On-Page SEO Always Remains
One thing that has made On-Page SEO so important is its consistency. If you want to investigate this theory, we must say that once you implement On-Page SEO on your website, you will no longer need to do it again constantly. Of course, SEO rules are always accompanied by corrections, in which case you only need to go back to make an edit. Keep in mind that publishing content must be continuous and regular.
2. You Don’t Get Spam!
Using On-Page SEO will prevent your website keywords from being spammed. Search engine optimization is one of the safest ways to help your website avoid being penalized by search engines. As you know, many websites were blocked by search engines due to illegal methods such as buying illegal links; On-Page SEO will be one of the options to avoid blocking your website and increase traffic at the same time.
3. It Increases the Overall SEO Efficiency of the Website
Unfortunately, this perspective often causes us to become overwhelmed when it’s time to start a project. For example, if you spend all your time only on link building and ignore On-Page SEO, the overall SEO efficiency of your website will decrease, and as a result, organic inbound traffic will decrease. But observing all aspects of SEO and focusing on On-Page SEO will help you achieve a high ranking in search engines and increase the overall SEO performance of your website.
4. It Improves Your Website Traffic
We can say that increasing website traffic is one of the most important reasons you should be familiar with On-Page SEO. Since there are many annual costs to increase traffic through advertising on communication channels such as email, social networks and other similar media, the use of On-Page SEO allows you to increase your website’s traffic at the lowest cost. In short, in addition to saving costs, this will increase the number of visitors.
5. It Increases User Satisfaction
Depending on how On-Page SEO works, you can quickly achieve user satisfaction by following its principles; The reason for this satisfaction also lies in the way this type of SEO works, because for example, On-Page SEO gives users a great experience while using the website by eliminating duplicates, creating a significant visual effect and simplifying web pages.
Websites have become one of the most important parts of any business. For this reason, to develop your business, you need to pay attention to the SEO of the website. In this article, focusing on On-Page SEO techniques and its importance, we tried to introduce you to one of the essential types of SEO.
As always, if you have any related questions about on-page SEO techniques, please do not hesitate to ask.