There are lots of abbreviations used for digital marketing. Among all these words, there are two words that are not clear to people which is SEO vs SEM. To be more clear, differences between Search Engine Optimization and Search Engine Marketing.
Although SEO is the subset of SEM, there are some differences between them. First, let me introduce these two digital marketing words for you:
Search engine marketing or SEM is a kind of internet marketing that helps you to get traffic to your website by purchasing ads. Search engine optimization or SEO is the way of getting organic traffic for your website.
Regardless of their definition status, both SEO and SEM aim to increase search engine visibility to get more website traffic. Using both of them are necessary for online businesses. Follow us to find out more about the differences between them.
What is SEO?
SEO or search engine optimization is one of the effective ways that help you to increase your traffic organically. Some search engines like Bing, Google, and Yahoo crawl your content and check the capacity of it to attract visitors. SEO helps the businesses and companies to get a good rank on search engines.
The 5 Most Important SEO Strategies
Here are the most 5 important SEO strategies you must know:
1. Make quality content
content is king. all online business owners have heard this sentence at least once. The quality of content is one of the most important things that help you to show your audience the potential of your business and your website. Using relevant keywords could also help you.
2. User Experience is Important
Your customer and your user will be satisfied if you are fast and accessible. This kind of website will give a good user experience.
3. Use Backlinks
Another thing that is checked by crawlers are backlinks. If your website gets high-quality backlinks from another websites, it will help you to get a good rank in search engines.
4. Optimize your MetaData
Optimizing metadata means using the meta description, page title tag, image ALT tag, heading tags, and keywords to help your SEO.
5. Have well-formatted URLs
The last thing that helps you in your website SEO is having well_ formatted URLs. Having a current URL will help search engines and users to understand what is on your site and each page of it.
Why is SEO important?
According to live internet statistics, 3.5 billion Google searches are made every day. Search engine optimization helps you to get a good rank in search engines to attract and keep your users.
Best Search Engine Optimization (SEO) Tools
- Google Search Console: Top SEO Tool.
- SEMRush: Marketing SEO Tools.
- Answer The Public: Free SEO Tools.
- KWFinder: SEO Keyword Tool.
- Moz Pro: SEO Software.
- Ahrefs: SEO Keyword Tool.
- Ubersuggest: Keyword Tracking Tool.
- SpyFu: Free SEO Tools.
What is SEM?
Search engine marketing or SEM is a useful way to reach new customers for small businesses. This type of search engine uses advertising tools like Google ads for getting traffic to the website and showing up in the first page results. Pay per click or PPC is one of the ways that you can use for your website traffic. But notice that this way is not organic and after a while, it will disappear. This strategy helps you to fill the top of the funnel with your brands.
The 5 Most Important SEM Strategies
Here are the 5 most important SEM strategies you must know:
1. Focus on Your Website SEO
As we explained before, SEO stands for Search Engine Optimization which is one of the most popular digital marketing methods to optimize the website for search engines and increase the quantity and quality of site visitors and introduce your products and services through natural search engines like Google, Bing, Yahoo, etc.
Further reading: Become a Professional SEO Specialist; 11 Awesome Tips you must know
2. Do Click Advertising (PPC)
Spend money on click advertising to increase your website traffic on search engines, social networks, and reputable global sites. Click advertising is a banner design and is measured on a click-through basis. The amount paid to Google’s Adwords system is calculated in dollars.
3. Don’t Forget about Social Media Marketing
Create profiles in social media and produce quality content to get more followers. In this way you will have your user’s trust and satisfaction and your site credibility will be increased.
4. Do Email Marketing
Sending useful messages to the users who want to get information from you and turn it into revenue is magical. In this way you will always be remembered in your audience’s minds.
5. Conversion Rate Optimization (CRO) is Important
Conversion rate optimization is a structured and organized solution to boost your site performance and increase revenue.
Why is SEM important?
SEM is a way to get more traffic in a short time. If your business is new, you can use this way to attract more customers and audiences.
Best Search Engine Marketing (SEM) Tools
SEM vs SEO; What Is the Main Difference?
The main difference between these two terms is that search engine optimization is simply a part of search engine marketing. But SEM includes components of paid search, such as PPC and also SMM (social media marketing).
It is important to note that you should never use the terms SEO and SEM interchangeably because although they work hand in hand, they are not the same term.