You must have heard a lot about the white hat, black hat and grey hat SEO these days, and of course, hearing about some phrases in the world of marketing is not unjustified. It means these phrases have a high impact on your business, and you should be well aware of them. So if you are confused about white hat vs black hat SEO and want to know when you are allowed to use them, this article is exactly written for you.
The emergence of the Definition “Black Hats and White Hats.”
Before talking about these words in the SEO industry, let’s read more about the emergence of the definition “black hats and white hats”.
Black hats and white hats have been used in Western films since the 1920s. Using these two hats was an easy way for the audience to recognize the hero and the evil character. Heroes always wore white hats, and the evil characters of the films also wore black hats.
Continuing to use these hats in movies, these terms have been used for many years in various industries, especially in the security debates. For instance, black hats and white hats described evil hackers and other hackers who followed moral rules.
The SEO industry also used these terms to describe SEO activities.
- White hat SEO
- Black hat SEO
Read the following article to understand more about these popular hats in the SEO industry.
What is the white hat SEO?
One of the best SEO methods that can save you from potential risks and penalties in Google is the white hat SEO method. In this method, the main goal of the webmaster is to attract targeted and real users using legal methods. In this way, you need to focus on attracting users and their satisfaction with your website.
But what makes using white hat SEO hard is that the process of introducing yourself to your audience and Google naturally is very time-consuming. But if you can use this method to SEO your words, you will undoubtedly experience one of the best and most lasting conditions possible. To utilize white hat SEO, we need to be aware of white hat SEO methods.
On the other hand, as we mentioned, by using white hat SEO methods such as content production, user satisfaction and keyword research and their effective selection, your business will not be exposed to Google penalties. It can quickly get a pleasant sales experience on the web.
Of course, the issues that can affect white hat SEO are very detailed and comprehensive, which we will try to introduce and review in more technical articles in future articles.
What is the Black Hat SEO?
Black hat SEO is the exact opposite of white hat SEO. Black hat SEO uses a series of methods that initially help you get your site to a good ranking and get a lot of traffic. But what happens after a while? Google removes your site because of using black hat SEO methods.
These methods are entirely illegal and are the opposite of Google’s algorithm and rules. The most apparent techniques of this method are excessive use of keywords, use of hidden texts, duplicate and copy the content, fake visits, etc.
A Little White and Black Hat SEO Make Gray Hat SEO
After white hat SEO, one of the most appropriate and ideal SEO methods that can lead you to brilliant results in a shorter time and looks legal is called grey hat SEO. Grey hat SEO is a narrow line between white hat and black hat SEO, and if its methods are not used properly, its destructive effects can be even heavier than black hat SEO.
SEO experts usually test this example of the SEO process. The conditions of their use vary depending on the type of site; in this regard, your website should first be reviewed by the relevant expert and then the grey hat SEO process should be done on it.
White hat vs Black Hat SEO
The significant difference between white hat and Black hat SEO is in Google’s rules, and the time it takes to get the desired result.
As we mentioned before, white hats are entirely in line with Google’s rules and need more time to get on the first page of results but are more durable and long-lasting, but using black hat SEO methods is not time-consuming and loses that rank after a short while.
Remember that there are no quick ways to go up in search results, and if you use black hat SEO tactics, Google will understand and punish you. So the white hat is the best way to search engines.
If you want to know about search engine results page read this article: Search Engine Results Page; What is SERP? How are they Used in SEO?