Social Signals; How do they Impact Website Ranking and SEO?

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Social Signals, Relationship Between Social Media and SEO

impact of social media on Google’s SEO and search engine has always been one of the hottest topics for SEO professionals. In this article, Rasa technical team intends to fully analyze the impact of social media or social signals on the SEO process and site optimization.

What is a social signal?

Simply, every move, including likes, comments, image sharing, videos, and so on, is called a signal on social media. The more these movements are for the page or post, the more popular it is. Of course, from another point of view, it may be said that too many comments are not always a sign of the popularity of a post. It should be noted that what we mean by popularity is that the post is popular and controversial. In general, it can be said that the social signal determines the quality of the post.

Interestingly, the value of social media signal signals is different. The image below shows the value of the signal. As you can see, Google+ +1 is more valuable than Facebook likes.

What is the relationship between social signals and site ranking?

The connection between social signals and the impact of social media on SEO and site ranking is very strong. Websites that are popular with Google and users are also receiving a lot of signals from social media, which can show more credibility and popularity. It can be said that social media are strongly correlated with SEO, they may not be just a ranking factor for Google, but its indirect effect cannot be ignored.

Why are Social Signals Important in Search Engine Ranking?

Google, like any other online business, needs customer satisfaction to survive. Why don’t people go for other search engines (like Bing)? Because Google has been able to show users the best results in most searches.

This means that when you are looking to “buy building materials” and you search for the phrase “buy building materials” in Google, Google will show you sites that will give you the best answer.

 Social Media  identifies  people’s interests

With the growing popularity of social media, it makes perfect sense for Google to use social media to identify people’s interests. This means that when I put a website address on my social media and talk about it, it’s probably my favorite site and I like it. Naturally, when I am interested in a site and the results of searching for related words, that site is displayed to me, I feel more satisfied and I will be more satisfied with my search on Google. That’s why Google has added social signals to the factors affecting SEO.

In this way, when a link from our site is posted on social media and that post is shared, it is liked, retweeted, and… Google sends the message that this site is popular with people and should be ranked in Google search results. Be higher. (This means, for example, that the link to this page of our site will be shared on the social media of one of our users or even our social media, and then other users will like, share, comment, and so on.)

effect of  social signals on SEO
effect of  social signals on SEO

The effect of  social signals on SEO improvement and site ranking

In this section, we’re going to look at the effects of signal signals on social media, SEO, and website rankings. Needless to say, social signals have a direct and indirect effect on your site’s SEO.

The direct effects of the signal include the following:

  • Number of likes on Facebook
  • Number of posts shared on Facebook
  • The number of followers on Twitter
  • 4 – The number of times your brand name or your site link is tweeted.
  • The number of +1s in Google Plus

Also, the indirect effects of social  signals are obtained from the following:

    • Increasing the number of backlinks (which leads to increasing Brand Awareness or brand awareness
  • Reduce Bounce Rate, increase Time On-Site and increase Returning Visitors

By juxtaposing these puzzle factors, how to get high rankings in Google search results is completed and increases the ranking of your website on the Google SERP page.

Matt Kans is currently working on the quality team and search engine optimization (SEO) issues of Google. Matt Kans said in a 2-minute video in 2012: “Although in 2010 Social Signal was nothing more than a ranking factor, today it is one of the most influential factors and we will hear more about its effects in the coming years.” Undoubtedly, today in 2019, these effects have increased tremendously and had a great impact on the ranking of websites. One of the principles of digital marketing is to analyze competitors and compare them with their website. You can use the BlackHatLinks toolbar to check signal signals. It is important to note that the results of this tool have entered the number of link signal signals (URLs) and do not include the total number of signal signals in the desired domain.


This site usually suggests that each URL contains at least 150 signal switches. It should be noted that there is no specific number for this issue. Obviously, the higher the number, the more effective the website will be. Of course, from another point of view, some pages are not worth much to you, and others should be ranked well in a particular keyword. Therefore, important social pages must have a higher signal.

Ways to increase social signals

In the following, we are going to discuss ways to increase the signal. Increasing the signal will only result in improved SEO rankings. Interestingly, signal, like SEO, has two internal (on-site) and external (off-site) aspects:

Internal Strategies to increase social signal (On-Site)

These solutions depend on the internal factors of the website and include the following:

  • Put the share buttons on the website 
  • Put CTA buttons on the website 
best social Media
best social Media

 External Strategies to increase social signals (Off-Site)

Off-site solutions also all depend on factors outside of your website and include the following:

  • Facebook page
  • Twitter account
  • Your LinkedIn corporate page
  • Pinterest account
  • YouTube account
  • Other social media platforms

 What are the best social Media to receive social signals?

First of all, we need to make two points:

First of all, Google does not officially announce many of the items, which means that it is not possible to say exactly the list of all the sites that affect social signals (although we will examine the effectiveness of some sites).

To get the social signal, the following sites have the most impact:

  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
  • Google Plus (had a huge impact, but unfortunately became unavailable due to Google’s policies.)

Of course, not only do these sites affect the social signal, but they also have the greatest impact. In particular, LinkedIn and Twitter have a special place in Iran. Since Instagram has a lot of restrictions on backlinks, it usually doesn’t take social signals very seriously.

In general, if you want to make the most of Social Signal, don’t miss the 4 sites we’ve listed. (Facebook, LinkedIn, Twitter, Pinterest).

Strategies to increase the social signal and improve site ranking

After reviewing the internal and external aspects of the signal, we want to consider ways to increase signal:

Creating social media accounts

The first step is to create a social media account to earn signal signals. Don’t forget to join social media like Facebook, Google Plus, LinkedIn, Twitter, Instagram, and YouTube.

The next step is to complete the profile in the best possible way. After a period of activity, you will need to join other social media, including Tumblr and Pinterest. Being present on all of these networks regularly will greatly help your site’s credibility with Google.

Regular activity in social media

If you hate regular social media activity, we suggest you don’t build them at all. Because building social media without useful activity is useless! You need to work in these spaces regularly and pay attention to the following points to work in this space.

Publishing appropriate content

Publishing appropriate content on any social media is one of the important principles of their activity. Twitter, for example, is more suitable for critical posts. Instagram is good for fun content. LinkedIn is a specialized social media for businesses that focuses on business and professional issues. Look at these examples:




Order in publishing content

Post regularly and according to that social media. The Instagram platform is suitable for at least 1 post a day, but if you post more than 3 or 4 tweets a day on Twitter, it’s okay. (Of course, Instagram has no place in the signal discussion.)

 Using user-friendly posts

User-friendly posts are the next thing you should pay attention to. Paying attention to this point will be shared by the audience.

Act like everyone else. Like, comment, and sometimes even share other people’s posts. This will bring users closer to you and is a positive thing.

Attracting useful followers

As a rule, the more followers you have, the more likes and comments you will receive, and the more content you will share. So plan carefully to increase your audience. We recommend that you avoid follow-up because it is not worth it.

Sharing button on the site

Make sure there is a content sharing button on your website. It should be noted that select the icon of some important social media for this purpose.

The prize for sharing content

Perhaps this is a kind of gray hat strategy. You can offer a discount code or gift to the audience in exchange for sharing your content. If you have a good suggestion for the user, it will undoubtedly have a huge impact on you. Meanwhile, all these signal signals will be real.

Be creative

There are many ways to increase the signal. Your creativity will be very helpful in this way. Designing different campaigns on Twitter will get you a lot of retweets. So there are many ways you can increase your signal social and improve your website’s ranking.

The final word

Your competitors may not have used the signal as they should. So don’t miss the opportunity to increase the signal of social media from today. If you have a special opinion in this regard, we would be happy to share it with us. 



Picture of Ali Safari

Ali Safari

Ali is the founder and CEO of SEMburger, a leading SEO agency, and has over 10 years of experience in the SEO industry helping businesses improve their rankings, traffic, and sales. He keeps up-to-date on the latest trends and frequently speaks at marketing conferences. Ali shares his extensive SEO knowledge through industry publications, webinars, and the SEMburger blog. With a proven track record over the past decade, he brings strategic vision and real-world expertise to every client project, ensuring SEMburger delivers high-impact, customized SEO solutions focused on long-term success.

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