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Content Marketing

The purpose of content marketing is to develop and distribute valuable, relevant, and consistent content to attract the audience.

creative content marketing

Creative Content Marketing Strategies; 7 Strategies to Boost Engagement

Content marketing has become an integral part of the digital marketing landscape. However, with so much content, standing out and capturing your target audience’s attention can be challenging. This article will explore seven creative content marketing strategies that can help boost engagement and drive results. What are the 7 Creative Content Marketing Strategies? 1. Create […]

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difference between copywriting and content writing

What is the difference between copywriting and content writing?

Whether you’re a professional or a beginner, you most probably assume that copywriting and content writing are the same thing or at least can’t tell the difference! In this article, we will go through some main differences and similarities, while making the concept of each format more comprehensible. What is Copywriting? Copywriting is a rather

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video marketing pros and cons

Video Marketing Pros and Cons; Why Does Every Business Need It?

If you have not yet started video marketing, now is the time. Because of the effectiveness of traditional marketing and the dramatic increase in the popularity of video, video marketing has become a necessity for every business. In this detailed guide, we will explain video marketing pros and cons, and all the key concepts needed

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Content Marketing vs Advertising

Content Marketing vs Advertising; What is the difference between them?

Content marketing and advertising have many similarities. Both serve content in some way, and both are defined in terms of marketing goals and may merge in some operational areas. But many of you may be confused about content marketing vs advertising. But there are differences in their nature and structure. So identifying them can be

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importance of content marketing

Importance of Content Marketing; Why is it Important for Your Business?

The Importance of Content marketing as one of the sub-fields of digital marketing cannot be ignored. Of course, we must emphasize that despite the youthfulness of the term content marketing, the use of the content for marketing is not new, and its examples can be found even in the time of the invention of the

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UGC content

What is UGC Content? How to Get User-Generated Content

UGC or user-generated content is content which is not produced by you, but by your media or website users. UGC Promotes engagement and grows your audience. It improves SEO, boosts your lead generation effort, and is relatively inexpensive. If you are not working on getting user-generated content, we extremely recommend you to read the article

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evergreen content

What Is Evergreen Content? 7 Evergreen Content Ideas for Blog posts

You may ask yourself what evergreen content is? The answer is; This is a type of content that Never dies. But what does it mean? It means it’s not time-sensitive and continues to drive traffic long after it is first published. So if you don’t know what content is considered an evergreen one or are

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B2B content marketing

B2B content marketing; Why is Content Important for B2B Marketing?

When it comes to content marketing, it is sometimes thought that creating content in B2C businesses is more important than B2B content marketing, because, in this model of business, the audience is the ultimate consumer, who in social media is very willing to read all kinds of stories and Share creative images. But this assumption

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