Like any other subject, digital marketing is also under constant change. With a pandemic going about, and a world-wide quarantine as its result, the wave of change is sure to reach the shore soon. As the beating heart of all digital marketing components, such as social media, SEO, content marketing, community management, and more, it is also essential for content writers to bear this wave of change.
As digital marketing changes, content writing will have to adjust itself to the recent changes, making a place for innovations, and needs as well.
Reading further, you will find information about the importance of content writing in the evolution of digital marketing:
1. Superior-quality content writing informs your audience, saving you much precious time
As digitalization is concurring our lives, people will rarely make phone calls or visit a business frequently, but they will not hesitate to visit your website.
High-quality and precise content writing briefs visitors about your business and saves hundreds of hours otherwise spent answering the same questions.
In case you own a cryptocurrency business, you may have a page on your site with the title “what is a cold wallet”, to inform newbies about the details of a hardware wallet.
Content writing is not just about writing fun and minor topics; it includes a wide range of topics, including informational, pillar, and responsive content.
2. Content writing is essential to voice searches
The convenience and ease of working with voice search, in comparison to conventional type searches, make it a popular asset among many consumers. With the introduction of SIRI, ALEXA, CORTANA, and many other voice search assistants, voice search, where the user speaks to the search engine instead of writing it down for it, is regarded highly among online shoppers.
The rise of voice searches, once again, highlights the significance of content writing in digital marketing, with long-tail keywords determining the winner of the competition.
3. Customized content is the future of digital marketing
Contents are written down with a friendly and intriguing tone, or in other words, conversational, are the winners of the content writing competition. Along with the benefits offered by tailored content, personalization bears enormous significance in drawing customers to your website and forming close relationships with them.
96% of marketers believe personalized content enhances consumer relationships. High-quality content reflecting personal encounters not only benefits your sales and profit but also assists the CRM unit of your business.
4. Content writing is essential to build external links
Whether your website appears on the first or the last page of results, in Google, depends on the number of links you have earned. Content writing is that part of SEO, allowing you to get links from other websites to yours. More links indicate more authority in Google’s eyes.
In the future, a large number of digital marketing activities will be devoted to earning external links and increasing the authority of pages, superior content writing skills will help you earn more links from other websites and have a better place in comparison to your rivals.
Aiming for long-tail keywords always is more sensible because of the absence of tense competition surrounding them. Based on the industry you’re working in, earning links on long-tail keywords, can help your business gain more profit. Here again, you will need superior content writing skills to gain links and earn more votes for your website.
5. Quality over quantity in SEO rankings
Earning traffic to your website is closely tied to producing quality content. The publication of several articles in a week with no generated traffic would be just a waste of time and money. As digital marketing is evolving, the best ranks will not go to those websites that publish numerous content but to those that offer tailored, informative content.
6. A well-thought content strategy in digital marketing will get you ahead of your rivals
As ineffectual and costly as it is to generate content without thorough inspection and planning, it is vastly beneficial to invest in a sound content strategy.
Planning your content strategy according to your goals and objectives, preparing a full-scale editorial calendar, and a well-grounded method for measuring success are all you need to consider regarding content writing in the coming years.
7. Extra-long or extra-short content will determine the success of digital marketing
The ever-evolving content writing sector will be in demand in two general forms in the future: brief, incisive, billboard-style content and lengthy, editorial-style content.
Content about digital topics such as mobile applications is sure to be short, while informative content is always long, includes case studies, and adds much-needed information to the reader.
If your strategy consists only of brief, concise content, you should consider adding more informative content to your editorial calendar and vice versa.
8. Content attracts new customers
In the coming years, most shopping will be online, which is why content writing will gain significant importance in attracting customers to your website.
Attracting customers to your site, telling them something of value, and persuading them to make a purchase are all made possible through content writing. Earning as many clients as possible is what any man in his right mind would desire, but the way to more customers is easier said than done.
Gaining more profit through content is possible if you give your readers a hint about what to do after the reading, which is where you will need A/B testing; you could place a button for making purchases, or a URL directing them to another piece of content.
9. Content gives you authority
Content writing is an indicating factor of your knowledge about the industry you’re working in. the degree of conciseness and expertise in your content, gives the reader an impression of how professional you are.
You will give special importance to content writing if you want your customers to regard highly of you. you will appreciate the advice in the coming years when most of your transactions will be online.
Writing about the perks of a laptop holder in case you sell electronic devices, or giving advice and tips about cooking if you sell kitchen appliances could enhance the impression your customers have of you.
10. Content writing is at the heart of any digital marketing strategy
Search engine optimization is, to a great extent, dependent on content writing. The resources needed for moving a website to the first page of results make their way to us through content writing. Drawing traffic from ads through landing pages is also closely tied to content writing.
Content writing is not only for web pages, it includes a broad range such as social media and blog posts. Regarding the value of social media in digital marketing, content writing is an inseparable part of every digital marketing strategy.
The bottom line
In the ever-changing world of digital marketing, if you’re keen to make sales, content is what you need to stick to. No matter the speculations around the future of content writing, or the rumors about AI automation replacing human writers, content is to stay with us for a long time to come. Regarding the benefits and advantages of content writing in digital marketing, the sooner you take content writing seriously, the better the outcomes will be.