Essential Elements of a Good Blog Content
It’s no secret that good blog content is the essence of success among bloggers. Whether you’re an influencer or a commercial enterprise website good blog content can conclude in successful digital marketing which will contribute to business in our current internet-based world. But what is good blog content and how can we ace it?
Why Good Blog Content Make Differences?
Trust is a simple answer to this question. That is to say, good blog content that talks to customers and are valuable to them brings trust. This is this exact trust that will bring them back to your website which is exactly the ultimate purpose of our marketing efforts. Good blog content creates connectivity between you and your customers that also creates customer loyalty.
Original & First-hand Content
There are two vital reasons that good blog content has to be original and unique. Your content is part of the service or product that you are providing, so you need to be sure that you’re not selling a copy of somebody else’s product. You wanna be offering the latest Louis Vuitton handbags, not their rip-offs. Not only will customers notice and destroy your reputation but don’t forget that other businesses’ content is aligned with their own strategy and targets, not yours, so copying it will not help you.
But let say business is sure that their customers will not figure out their fraud and decide to copy good blog content from another business, google and other search engines will block copied content! This brings us to the second reason, that is, Google’s search algorithms. Even if you think your customers won’t notice your content is duplicated, google will surely notice and will bypass your site in searches, which can only mean epic failure for all your online marketing efforts.
Putting all that aside, let’s look at it this way, copying other sites for creating good blog content is suicide, and it just isn’t an option.
But instead of focusing on the cost and hardships of creating content, regard good blog content as your message to your customers and consider your blog an opportunity. What would you honestly like your customers to be aware of, how do you want them to recognize and distinguish you? Utilize it for connection, and creating trust.
Can any Website Rank without Doing SEO? NO!
How do your potential customers find you in the digital world? Unless they already know about you, they have to search using a search engine. Moreover, search engines aim at directing people to the content they are looking for. To do this, throughout the many years that search engines have been around, certain algorithms have proved beneficial in finding, ordering, and displaying content based on searches.
Due to these algorithms search engine optimization, in other words, SEO has been created by digital marketers. So SEO is teaching you the language that search engines operate by. If you don’t speak their language, your content will not be categorized as good blog content thus will not be displayed on search engine results. So considering this very foundation of digital marketing, would you find it smart to avoid SEO for creating good blog content?
Use Impressive Headlines
Headlines are the epitome. Even before the world-wide-web, headlines would sell newspapers. Times have changed but headlines haven’t. They are still our first reason to continue reading the content or otherwise click next. So be sure the headlines on your good blog content send the message you intend.
A good blog content headline attacks readers through the message, you are promising certain content to your blog visitors through your headline, which is awesome and fruitful if your blog content stands by the promise.
Otherwise, if you disappoint your readers by not providing the good blog content that they expected based on your headline, you’re not only losing your potential customer and their trust but you are committing a very big no-no of the marketing world which is “clickbait”, which is not a good long-term strategy for any blog.
Among types of headlines “The question” has shown promising results. That is to say, a question aligning with the issues in the reader’s thoughts is more likely to be clicked on. So if you can correctly spot the questions that your site visitors have in mind, you will very likely be trusted and users will comfortable click and read your good content blog.
Look at the Value Provided by Your Content
we have used the proper SEO rules, attacked them with our headlines, we have almost accomplished our goal of creating good blog content. Just a final touch is necessary, which is providing value.
Identify what your potential customers are in search of, what they are looking for, and give them good blog content by providing the answer to their questions, by shedding light on the issues they have in mind. This way your relative content will make an impression and provide value which will encourage visitors to only come back for more but guide new visitors to the website in search of good blog content. So be sure to create value by providing credible good blog content.
Help Your Readers Get the Information They Need
Your visitors have come to your blog to find an answer to a question or gain information that they initially searched for, which means if your content has no value to them, in other words, they don’t find an answer to their question or they don’t gain the information they were looking for, all your efforts have been in vain.
Once you consistently provide good blog content your followers will notice and distinguish you. As a result, you will gain authority in your field of work which means you will become a leader in your industry, which in due time will bring online growth and recognition to your blog.
So by creating good blog content you are not only succeeding in your digital marketing efforts to gain an audience, you are providing readers with useful information they need that will never go unnoticed.
Undoubtedly, good blog content comes at a price, but as they say “There is no shortcut to anywhere worth going” so be sure that the effort is worth the price.