Today we will see specifically how a strategy is implemented to optimize content and attract traffic to your site. Content marketing is used strategically to attract the traffic you need.
One of the biggest concerns and interests of companies is to attract visitors to the web page. Intending to attract the attention of potential users, brands use different techniques to generate web traffic with inbound marketing.
Steps to be improved in content writing:
In this way, inbound marketing techniques are transformed into essential to enhance web traffic since the initial aim is to optimize content and attract customers organically in digital spaces.The essential steps to follow :
STEP 1: To optimize the content you need to create a description of your reference audience
This is the best way to optimize content. Your content must focus on interesting topics for your users, so before starting to create possible content, you need to understand who your potential readers are. The best way to understand who I am is to build accurate descriptions called “Buyer Persona”.
A buyer persona is an imaginary representation of your potential readers who help you understand what their interests and peculiarities are, making the process of creating content easier.
Immerse in your audience interests to optimize content
The companies that are most successful in content marketing are those that produce a wide variety of content – on average 15 different types. In addition to trying new forms of optimized content, you should choose the one you are good at. Your audience gravitates around a particular type of content and precisely on this type of content you need to focus more.
When you talk about a topic that your audience loves, you can afford to spend time and resources digging deep. For example, the keyword phrase “iPhone Photography Tools” can give you great insights for ebooks, webinars, podcasts, etc.
Step 2: Each optimized content should answer a specific need
What does it mean? It means specializing, identifying your niche, and occupying it. Search engines are seething with content: standing out is a matter of competence and specificity. Each optimized content on your site must respond to a query, or a user “question”.
Don’t forget that audience interests can be influential to optimize content for your website. Your audience judges everything about your content – the substance, the shape, the style, and the topic. If you want to get organic traffic, you need to cover the topics your niche is looking for.
Step3: Title optimization is essential for the optimize content
The title of an article represents the most important part of the whole text! A captivating title must be highly persuasive and encourage people to learn more, to find out what happens, to acquire new information ignored until then.
The title must start with the keyword/keyphrase for which you want to appear first on Google. How long should the title be? The minimum recommended title length is 35 characters; the maximum recommended length is 65 characters. Google recommends 55-60 characters (roughly 8/10 words or 512 pixels). Keep this in mind because if you exceed the maximum length, Google will cut the excess characters in the SERP, showing the truncated result.
Step 4: Don’t forget about the Meta description optimization role in an optimize content
The Meta description is that portion of text (snippet) that appears in the SERP under the title and URL. It provides the user with a description of the content of a page and therefore should be thought of as a sort of quick and concise advertisement, such as to capture the attention of the reader.
To write the Meta description, think of a short sentence (150-160 characters) but effective. Do not focus exclusively on keywords: Yoast, one of the most famous SEO experts, on his blog underlines how many search engines (including Google) do not use the Meta description in the ranking algorithm. The benefit is there, but it is above all indirect: Google uses the Click Through Rate (CTR) as an indicator that your site is performing well. In other words: the more people click on your page, driven by the title and meta description, the more it manages to increase its ranking on Google.
However, it is important to optimize the meta description with keywords. Take note: when you search for a certain keyword, if it also appears in the meta description it is highlighted in bold. Although it is no longer a ranking factor, the correspondence with the search keys is important, because it precisely identifies the topic of the page, makes it clearer, and therefore pushes users to click on the result.
Step 5: How to write SEO friendly content
Optimizing content is a very important issue to improve the positioning of a page on Google. But what does it mean to optimize a text? What is SEO writing (or even SEO copywriting)? As always – keywords play a decisive role. Here are some basic rules:
Enter immediately the keywords for which you intend to position yourself. In this way, both the reader and the search engines are given clearer evidence of what topic the article deals with.
Using the <strong> marker to put the keyword in bold
It means to make Google understand that it is a relevant expression. But be careful not to overdo it: use bold to highlight not only the keyword but also the concepts related to it, which may be interesting for the reader or extend the semantics (the area of the meaning) of the post.
Use heading tags
They are the tags that go from <h1> to <h6>, that is the titles. From an SEO point of view, those from <h1> to <h3> are relevant: I recommend that you use them to highlight the topics the page talks about, inserting the keywords. A clarification regarding <h1>: HTML5 (the new version of the website creation language) allows you to use multiple h1 tags within a page. However, for reasons of greater clarity in the organization of content, it is preferable to use only one h1.
Step6: The significance and the right density of keywords in the optimized content
The keywords are those expressions that identify activities, sectors, objects, etc. for which you want to place a site on search engines. It is important to create the contents of a web page from the main keyword, exploring all the possible branches that make up a coherent semantic area. One of the best tactics concerns the wise use of keywords. These are the keywords related to your business, the ones that people search most often to find products or services similar to yours. Find a very clear example in the history of Signor Pepito, looking for a way to organize the baptism of his daughter, in the garden of his home.
There is no precise numerical value to be respected: it is good that a keyword has a certain occurrence on the page, but one should not exaggerate and run into keyword stuffing (an over-presence of keywords that can be penalizing).
To optimize content, choose five key phrases that your audience is looking for
Actually to optimize content is not that hard you need to choose the five most searched keywords based on your knowledge of the target.
For example, the “iPhone” is not a good keyword. You need to find more specific ones, to better delimit your target. “iPhone Photos” can be a good choice, such as “iPhone Photography Tools” and “iPhone Photography Landscapes”. With these keywords, you can create some interesting articles such as “The five best filters on Instagram for editing photos”.
Step7: Is Image optimization necessary to optimize content?
What SEO guide would it be without talking about images? In addition to enriching the text and making reading more pleasant, images are useful for improving the visibility of your site. Here are some tips for optimizing SEO images!
To optimize the content you should consider everything( even the details )to get a better result.
Don’t upload too heavy files
The loading time of the pages is a ranking factor and, together, a useful element to ensure a good browsing experience for the user. (Do you want to check the load time of your site? Take a look at Pingdom Website Speed Test!)
Choose a “speaking” filename
Choosing a speaking filename that describes the content of the image, perhaps even entering one of the keywords for which you want to position yourself. For example, the highlighted image of this article has the name first-on-google.jpg.
Please enter a title and caption for the images
When inserting an image into a page or article, it may be useful to optimize the image’s title attribute. The title of an image is that phrase that appears when you hover the mouse over it (tooltip) and is useful information for search engines.
It is additional, and very important, information that you are giving to Google about the optimized content of your page and the nature of that image.
Here are the different types of optimized content you can use:
- Blog article for some companies, the blog is the main source for creating qualified leads.
- Visual posts Adding infographics and other images help a lot to make your content unforgettable. For example, you can take a cue from GoPro, a famous brand for wearable video cameras, which precisely because of the peculiarities of the product mainly conveys visual content. Take a look at his Instagram profile to learn.
- E-mail For some optimized content marketing experts, email is the perfect way to generate revenue. For example, Ramit Sethi Personal Finance Advisor generates large amounts of revenue from his email contact list. Instead of commenting on the blog, users simply reply to their emails as a form of interaction.
- Webinar They don’t work for everyone, but some companies have built very profitable businesses with dedicated webinars.
- Social media Not every company has a blog or newsletter, but when it comes to social media, their presence becomes widespread. Several companies have found their target audience on Twitter or Google+, sharing content with much perseverance.
- Video Making videos is not a simple task, it takes time and resources. But when they are good, they are killers! Some companies only produce video content and manage to derive from their Youtube accounts
Now you have learned important tips to optimize content and you can start your content marketing as well. But bear in mind that you should consider the above-mentioned tips to be successful in optimizing content. Please share your comments in the comment section.