Produce Content on Instagram; A Complete Guide to Produce Professional Content

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Who would not welcome the increase of followers and more views on Instagram? Instagram has become increasingly popular among people and also an important platform for more businesses and individuals to generate more revenue.

Numerous reviews show that high-quality content is the key of popular Instagram pages.
Although there is no universal standard for brainstorming Instagram content, there are still many different types of content that are always appealing to Instagram audiences.

content production

In this post, we will review the concept of content production and its important points, and then we will introduce the appropriate ideas about how to produce content on Instagram? which can be very useful for the progress of your work and increasing the audience and earning money from content production. We also try to teach you how to generate content for Instagram.

A Step by Step Guide to Produce Content on Instagram

1. Know the Way of Attracting the Audience

To become successful on Instagram, you must first determine your goal and then know your audience so that you can finally introduce your brand properly. Producing content on Instagram and more engagement with your audience will eventually turn them into regular customers.

You should also look at your competitors to see how we can implement our ideas by being inspired by other people’s content and not copying it. The important point is that by knowing the competitors and their activities, we realize what activities have not been done so far and can be our trump card in producing content and attracting the audience’s attention.

2. Have a Strong Personality

Think well about your brand personality! What are the characteristics of your brand? What values ​​are most important to you? What do others think about your brand? Are you going to be friendly? Or do you like adventure? Or do you want to be serious and professional?

You need to have a strong identity in all social networks. Speak in a single tone. Your audience will probably no longer follow your page if your personality fluctuates. For example, you can not publish a few posts with a very serious tone and be very funny and playful in the next posts! Choose a single personality for yourself.

3. Create Your Own Visual Identity

Instagram is the ocean of content. In order to have a better chance of being seen in the midst of this vast amount of content, you should try to have posts with similar templates. Having a unified identity on Instagram makes the audience’s eyes get used to the style of your posts and in the long term, when they see the content of your page, they will notice at the first glance that you have published a new post.

In the past, in order to have professional and beautiful graphic designs, you had no choice but to hire a professional graphic designer or learn relatively difficult software such as Photoshop. Today, however, many websites have emerged, such as Canva, which have made it at least possible to easily start working independently and design simple posts at the beginning of the route!

4. Have a Content Calendar

On average, brands publish 6 new images on their page every week. This means that these brands publish 300 different posts a year! When you publish such a volume of content on your page, it will be very difficult to determine what your next post will be and what posts you have published so far.

This is where creating the right content calendar saves you time and manages your Instagram presence. In your calendar, specify the type of content you are going to work on (the subject of the post, whether it is a photo or a video, etc.), and also write the caption, hashtags, and time of publication of the post. It is only with planning and continuity that you will succeed on Instagram. If you do not have a content calendar, you will probably end up with last-minute posts that violate any of your standards.

5. Avoid Excessive Advertising

Another point that we should pay special attention to is to avoid advertising so much. Users on Instagram are usually not interested in seeing consecutive ads, and pages that do so on a regular basis are blown away.

So it is better to pay more attention to producing quality and attractive content to create more satisfaction in our audience.

Now that we understand more about the importance of content production strategy on Instagram, it’s time to take a look at a few tips on how to produce content on Instagram?

A Few Tips to Produce Professional Content on Instagram

1. Use Different Types of Content

Some pages get stuck in a certain content format! Over time, your content style becomes repetitive and you get lost in a colorful and diverse world. To be successful on Instagram, you need to use different types of content.
From videos and photos, gifs, and slideshows to publishing a short audio file, keep it all together to stay fresh and creative for your audience.

2. Communicate Closely

The more communication you have in this space, the better your chances of success. Communication with the audience, which is generally an important and fundamental principle for progress in the Instagram space. It is certain that a close relationship with the audience will lead to their loyalty and increase your popularity.

But on the other hand, do not forget to link to similar pages. Always try to join the community of your colleagues and by building more communication you can have more synergy. The synergy will ultimately benefit all three sides of the triangle. You, colleagues, and the audience.

3. Collaborate with Influencers

Although you will be seen on Instagram by producing consistent and quality content, working with influencers is one of the shortcuts that will help you reach your destination faster.

Today, different people and businesses, in addition to producing the right content, attract the audience at a much faster cost to their pages. You can work with people who have more followers and grow faster for paid advertising.

4. Choose the Right Time to Publish Your Content

Be sure to use the insight section or statistics to identify the best time to publish content. In addition, consider your target audience. For example, if most of your followers are housewives, it might be better to publish your post in the morning for your page. If most of the people who follow you are employees, you should probably choose to take a break from publishing content. Finally, with trial and error, try to find your golden time frame.

5. Make the Most of Hashtags (#)

Using hashtags correctly is a free and convenient way to see more of your posts. Try to find and use the best hashtags by launching a brainstorming session with other team members or analyzing successful posts.

Of course, keep in mind that you should not overuse hashtags. Try to have a natural but effective procedure.

6. Write the Appropriate Caption

Remember that in addition to the post itself, your audience also looks at the caption. So you should pay special attention to the caption. Try to describe in the caption what your post is about. Putting a call to action (writing a comment / asking a question / referring to a link in the bio) is also a good option. Do not ignore related hashtags.


You can also read the article below to become more familiar with the importance of content marketing in your Instagram posts:

Further Reading: Content Marketing in 2022: The Importance of Content Marketing

If you have any related question to how to produce content on Instagram, please don’t hesitate to ask.

Picture of Meave


This is Meave from the SEMburger team. I'm currently studying for my bachelor's degree majoring in Computer Engineering. I'm currently a content producer. My passion is to give useful information to people.

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