Copywriting is the ability to use written words that persuade someone to take an action which can be a reply to the message you wrote, to buy a product like “Click” or “Buy”. The content written for copywriting is quite persuasive and leads the potential customer to the buying stage. Copywriting books and resources we introduce below are about copywriting concepts, techniques, and how to get ideas for advertising. The following books introduce you to the strategy and rules governing business copywriting. Without exaggeration, it will be necessary to read and review them repeatedly. Stay with SEMburger to have a
1. Copywriting Book, by Mark Shaw
This book is written by Mark Shaw, one of the internationally known copywriters. In this book, he explains the factors you need to go through to write a business advertisement. Mark Shaw scrutinizes various types of advertising texts and raises interesting points about them. You will also find interviews with the world’s greatest copywriters between the book chapters. They talk about their opinions, work methods and experiences creating copy for different companies. These interviews will familiarize you more with working in the real world.
2. 1001 Advertising Tips, by Luc Dupont
1001 advertising tips deal with topics that are very important for advertising. The points raised in this book are based on the audience’s psychology. How to write an attractive title, elements that make the images eye-catching, factors involving the audience’s feelings, the meaning and effect of different colors on people’s feelings, and the importance of page layout in content and advertising are among the topics discussed in this book. This book’s numerous examples of advertising from different brands will help you create the right perspective. Of course, its interesting and different point from other books is the comparison between advertising texts of active brands in the same field.
3. The Copywriter’s Handbook, by Robert W. Bly
You can understand the importance of this book that Ogilvy, the founder of the world’s modern advertising, has quoted about it as follows: “I don’t know any advertising writer who wouldn’t make progress in his work by reading this book, including myself.” In this book, Robert W. Bly talks about the theories, methods and rules governing the world of advertising. In addition to writing advertisements, he gives many practical tips for journalists, photographers, sales and marketing experts, business owners and other people in the advertising industry.
4. Creativity Aerobics, by Arpan Yagnik
Reading this book, written by Linda Conway, Carol George and Arpan Yagnik, is highly recommended for teaching copywriting. Because it has perfect word processing exercises, you will expand your vocabulary and develop your mind by doing these stretching exercises.
5. Ogilvy on Advertising, by David Ogilvy
This book gives many examples of commercial ads with different structures and, at the same time, introduces you to the experiences and views of the pioneers and experts in the field of advertising. By reading this book, you will learn very informative tips for effective writing, and you will get good ideas from successful ads.
6. Made to Stick: Why Some Ideas Survive, and Others Die, by Chip Health & Dan Heath
One of the popular copywriting is made to stick. Dan and Chip discuss how to create a lasting message in this book. In the discussions of this book, they try to teach the reader how to convey their concept and message well. In this book, many examples of different businesses are given, and the sustainability factors of each one are examined individually. A great sustainable idea isn’t specifically about copywriting. Still, the techniques and factors mentioned in it will enlighten your path to convey a message in the right and lasting way. This book’s practical and significant point is a checklist provided to the reader.
We hope these copywriting books help you become more professional in this field. If you know of other valuable copywriting books and have experience using them, we will be happy if you share them with us.